This here is the poster for the upcoming exhibition Transcultural Pilgrim: Three Decades of Work by José Bedia. This is the first exhibition for the Fowler that I developed entirely from the ground up...in terms of graphic treatments. Everything started with the title treatment, a typographic lockup set in ITC Franklin Gothic Compressed. The red will make an extensive appearance throughout the actual exhibition itself. It was chosen based on it's prevalence in the work. The titled angle of the type mirrors qualities of the exhibitions architectural structure, and provides a point of contrast with the very organic work.
You can see the web banner for this as well as other shows still in development here. Coool.
Be on the look out for street banners primarily on the West side of Hollywood for this Transcultural Pilgrim show.
The piece used in the poster is as follows:
Mama quiere menga, menga de su nkombo
(Mama Wants Blood, Blood of His Bull)
1988
Acrylic on canvas
139.7 x 200 cm
Collection of Diane and Robert Moss, Miami, Florida
